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I’m excited about this year. I’m not one for making New Year’s resolutions but this year is something of a revolution because I have something better. A new business. A new opportunity.

After years of working as an academic, for the BBC and a couple of great independent media companies, I have started my own business, Play with Learning; this blog is its online face.

I’ve decided to take the experience and expertise I’ve gained from working in educational media over the last 16 years and translate it into a service I can offer to a wider audience.  Play with Learning is my vehicle for working with partners to create meaningful experiences.  I want to exploit the combination of academic rigour, editorial integrity, innovative creativity and robust project management to provide real value both for content providers and end-users.

So what am I actually going to do? Three things, all focussed on optimising the user experience:

• Concept design and testing – helping to establish the most effective solution to needs and requirement for proposals and pre-production and then testing them with users during development
• Creative direction – helping teams to maintain the highest level of quality during production by acting as a ‘critical friend’
• Evaluation – helping to assess impact and return-on-investment on delivered products and services

I’m excited about it.  Maybe we could work together?  Why not drop me a line?  I’d love to see what opportunities there are for us.